Chicilon Media joins World Out of Home Organization

WOO, founded in 1959, is the only non-profit association operating with the goal of promoting and developing the global OOH industry. Board members include many giants in this field, such as JCDecaux, Clear Channel, Global, Ocean Outdoor, and oOh! Media...

By joining this organization, Chicilon Media can acquire more outdoor & digital OOH advertising knowledge, reach many customers, and promote the brand, Guo said.

"In addition to strengthening our expertise, we will try to learn new technology and management experience, thereby continuously improving our qualifications and bringing the Vietnamese advertising industry to an international level," he added.

Mark Flys (L) COO and Anna (R, 2nd)Event Director of WOO, hands its membership certificate to Chicilon Media representatives. Photo courtesy of Chicilon Media

Chairman Guo also said that from a niche position, the elevator media channel is gradually transforming, playing an important role in enhancing brand positioning and promoting products.

In the context of the economic recession, Chicilon Media has achieved many positive results.

By the end of October, the company had installed 7,476 new pieces of advertising equipment, and buildings’ media resources had increased by 31.08%, bringing the total number to 32,000 screens.

"Among the existing advertising markets, forced choices often bring the highest efficiency. We advocate integrating media into daily orbit through digital technology, creating a platform viewers cannot ignore and must interact with every day," said Guo.

To date, the company provides communication services for more than 700 large domestic & global businesses, such as Vinamilk, Samsung, Unilever, LG, Viettel, Daikin, VNPT, FPT, Masan, Oppo, Vivo, Midea, and Aqua...

Watching advertisements while waiting" for the elevator is common among many office workers and residents. Photo courtesy of Chicilon

Chicilon Media, established in September 2006, is one of the largest digital media platforms in the country, with many advantages, including a mandatory presence every day, reaching high-end audiences, high-frequency broadcasting, and no interference or disturbing, close contact distance, wide coverage, exclusive viewing advantage, and effective support for businesses promoting products.

Chicilon Media strongly is developing five channels, influencing more than 40 million key consumers, including television, building elevator posters, supermarket television, and posters with airport LED.

The company has covered more than 3,000 middle- and high-end buildings, 41 supermarkets, and 16 airports with about 32,000 screens.