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middle class
Premium international brands eye Vietnam’s growing middle class

Premium international brands eye Vietnam’s growing middle class

Several premium toy, baby product and fashion brands have entered Vietnam or expanded their business in the country this year, lured by its burgeoning middle class.
Vietnam rises as new luxury hub

Vietnam rises as new luxury hub

​Luxury brands remain gung-ho about Vietnam despite pandemic

​Luxury brands remain gung-ho about Vietnam despite pandemic

Middle class buyers drive Vietnam’s housing market

Middle class buyers drive Vietnam’s housing market

Over 80 percent of new apartments in Vietnam’s major cities in recent years have been bought by the fast-growing middle class amidst rapid urbanization.
September 14, 2020 | 08:00 pm PT
Middle class loosens purse strings for healthy stuff

Middle class loosens purse strings for healthy stuff

Vietnamese middle class households are willing to pay more for safer food and healthier living environments.
October 15, 2019 | 05:44 pm PT
Vietnam’s seniors shows age no bar to consumption

Vietnam’s seniors shows age no bar to consumption

Elderly population is increasing but its purchasing power is set to grow the fastest of all demographics, a study has found.
June 11, 2019 | 11:21 pm PT
Japan, S. Korea most favored outbound destinations in Vietnam

Japan, S. Korea most favored outbound destinations in Vietnam

Japan and South Korea are the most favored overseas destinations for Vietnamese people, a new survey finds.
April 7, 2019 | 02:00 am PT
Media impact under the lens as Vietnam ad spending reaches $3 billion

Media impact under the lens as Vietnam ad spending reaches $3 billion

With Vietnamese advertising set to reach VND68 trillion this year, the media industry is closely scrutinizing ad impacts.
August 23, 2018 | 09:00 pm PT
Vietnamese thirst for overseas travel grows in tandem with expanding economy: Visa

Vietnamese thirst for overseas travel grows in tandem with expanding economy: Visa

The country's emerging ranks of globetrotters are also forecast to spend bigger on foreign holidays.
March 14, 2018 | 12:17 am PT
Wealthy Vietnamese turn their backs on 'boring' Tet for overseas travel

Wealthy Vietnamese turn their backs on 'boring' Tet for overseas travel

Droves of families are escaping the usual rigmarole for a more exotic Lunar New Year.
February 9, 2018 | 02:00 am PT
The good, the bad and the ugly: Vietnam's booming after-school tutoring business

The good, the bad and the ugly: Vietnam's booming after-school tutoring business

'The most harmful side of the tutoring industry is under-qualified tutors.'
April 16, 2017 | 04:00 pm PT
Vietnam's middle class projected to double by 2020

Vietnam's middle class projected to double by 2020

Richer consumers will likely pull huge investment inflows into the country.
October 26, 2016 | 10:00 am PT
Move over Mao: Beijing's tomb sweepers preen pampered pets' graves

Move over Mao: Beijing's tomb sweepers preen pampered pets' graves

China celebrates the Qingming tomb-sweeping festival on April 3, with much of the ceremonial ritual of honouring the dead these days not geared towards beloved relatives, but beloved pets.
March 31, 2016 | 03:07 am PT
 
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