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FLC launches jewelry brand
Conglomerate FLC on Wednesday entered the jewelry industry with the new brand FJC, establishing its first store in Hanoi.
Why Vietnamese brands are caught napping in overseas markets
Vietnamese companies have repeatedly run into trouble in securing trademarks overseas because they are unaware, neglectful and reluctant to take the steps needed to protect their own brands.
Viettel sole Vietnamese brand in global 500 listing
Military-run telecom giant Viettel is the only Vietnamese firm in the list of 500 most valuable brands in the world.
January 24, 2019 | 05:18 pm PT
Italian fast fashion brand set for Vietnam debut
Italy’s OVS midrange fashion brand will open its first outlet in Ho Chi Minh City this weekend.
December 21, 2018 | 05:14 pm PT
Media impact under the lens as Vietnam ad spending reaches $3 billion
With Vietnamese advertising set to reach VND68 trillion this year, the media industry is closely scrutinizing ad impacts.
August 23, 2018 | 09:00 pm PT
How fast fashion is emerging at pace in Vietnam
Vietnam has become a magnet for foreign fashion brands practically overnight, but why so?
September 19, 2017 | 08:40 pm PT